Marketing & Communications Officer

Marketing & Communications Officer Date Posted: 05/06/2024 Req ID: 37195 Faculty/Division: VP - Research Department: University of Toronto Entrepreneurship Campus: St. George (Downtown Toronto) Position Number: 00044136 Description: About us: The Vice-President, Research & Innovation (VPRI) portfolio supports the University of Toronto as a top public research university in the world. Our mission is to create the most supportive environment possible so that our researchers, innovators and learners can do what they do best — advance understanding and apply new knowledge. Our work supports, fosters and promotes the research and innovation culture and activities of our faculty, staff and students, along with our partner hospitals, funding sponsors, and partners in the public and private sector. VPRI provides a full range of services including guidance to faculty, staff and students on funding opportunities, research agreement negotiation, oversight and accountability services including research accounting, environmental health and safety, innovation and entrepreneurship, partnerships, policies and procedures, and institutional awards and honours. Your opportunity: University of Toronto Entrepreneurship (UTE) and the U of T community have created more than 600 companies, securing more than $3 billion in investment over the past decade. UTE supports and champions the activities of 12+ campus-linked accelerators and entrepreneurial initiatives across the tri-campus and manages the ONRamp – 5,000 square feet of co-working and community space in the new Schwartz Reisman Innovation Campus. Reporting to the Director, University of Toronto Entrepreneurship (UTE), the Marketing & Communications Officer is responsible for developing and implementing integrated, multi-channel digital communication campaigns and programs that support strategic objectives. With expertisein website management and social media strategy, this position will lead content marketing initiatives and work collaboratively with other units and departments to build highly engaged social communities and increase expansion of the UTE digital channels. The position also provides external relations and outreach strategies by planning, developing and implementing an integrated multi-channel communication strategy through community engagement with external collaborations and partnerships. Dutiesand responsibilities of the role also include implementing initiatives and campaigns to support business development and revenue-generating strategies, promoting program and service offerings, managing social media programs, and overseeing the productionof promotional and marketing materials. As a critical and creative thinker, you will use your strong research skills for identifying and assessing digital marketing solutions to make recommendations that are aligned to the overall plans and strategies. You will leverage the power of technology to communicate a variety of messages to internal and external audiences. As a skilled storyteller experienced in crafting engaging traditional and digital content (e.g., email marketing, website banners)for a variety of audiences, you will use this experience to bridge educational and entrepreneurial environments. Your responsibilities will include: Developing and implementing content marketing plans that support strategic objectives Overseeing the production of promotional and marketing materials Writing and editing targeted communications to support strategic initiatives Generating original concepts and writing copy Producing promotional and outreach materials Developing and implementing community engagement strategies and plans Developing and maintaining guidelines and procedures for web and digital media standards, content and use; and overseeing website enhancement activities Assigning and checking the work of work-study and co-op students Essential Qualifications: Bachelor's Degree in Marketing, Journalism or Communications or related field; or an acceptable combination of equivalent experience. Minimum five (5) years of relevant experience in marketing and/or communications including experience creating, developing and executing social media and digital strategies. Must possess proven experience updating and developing web content, and experience with social media (e.g. LinkedIn, X, Instagram and Facebook) in a professional capacity to engage and grow audiences. Proven experience conceptualizing, developing and executing creative, high impact, social media marketing campaigns that drive strategic business objectives and departmental strategic plans. Experience writing content, developing themes and maintaining consistent brand identity for multiple audiences and platforms, including presentations, print materials, online, and digital websites and social media platforms. Technical fluency in InDesign, Adobe Illustrator, Photoshop and Search Engine Optimization (SEO). Demonstrated advanced skills in using Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Expert skills with web design and content management systems (e.g. WordPress). Comprehensive experience using Google Analytics and other market research and analysis tools. Demonstrated excellent written and oral communication skills and the ability to communicate clearly and persuasively with both technical and non-technical staff. Ability to assimilate, interpret, translate, and distill research from primary sources into compelling, engaging, and enlightening communications for a variety of audiences. Experience advising on the effectiveness of digital marketing, social media strategies, and web strategies through reporting on key performance indicators. Assets (Nonessential): Demonstrated knowledge of and passion for the innovation and start-up ecosystem is an asset. Familiarity with key business, education, innovation and tech journalists is an asset. Experience with CRM platforms, including Airtable is an asset. To be successful in this role you will be: Achievement oriented Entrepreneurial Motivated self-learner Self-directed Team player Closing Date: 05/17/2024, 11:59PM ET Employee Group: USW Appointment Type : Budget - Continuing Schedule: Full-Time Pay Scale Group & Hiring Zone: USW Pay Band 14 -- $88,290 with an annual step progression to a maximum of $112,911. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol. Job Category: Administrative / Managerial Recruiter: Anita Chooraman Lived Experience Statement Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position. .buttontext00b26598368a4abe a{ border: 1px solid transparent; } .buttontext00b26598368a4abe a:focus{ border: 1px dashed #25355a !important; outline: none !important; } All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Diversity Statement The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission. As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP . Accessibility Statement The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission. The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact uoft.careers@utoronto.ca . Job Segment: Marketing Communications, Communications, SEO, Web Design, Environmental Health & Safety, Marketing, Healthcare, Creative