Spec, Marketing-HRCV

Position Summary Under the general direction of the Director, Marketing (BC), this position is responsible for the development and implementation of casino promotions, sponsorships, community events and electronic media campaigns in support of corporate marketing strategies. Ensures adherence to the Company's policies and procedures, motivates and leads by example and supports Great Canadian's learning environment while establishing a safe and welcoming work enviro nment for all team members. Key Accountabilities Develops and implements select promotions for multiple casino venues as directed (e.g., Lower Mainland, Vancouver Island); sources promotional merchandise, prizes and decor; liaises with site Marketing or Guest Services to ensure effective implementations including the display of promotional and seasonal decor Develops and implements advertising campaigns as directed; purchases media in support o f select promotions Develops, implements and maintains electronic media campaigns as directed; maximizes the effectiveness of web content, Internet ads, social networking, etc. in support of marketing initiatives; identifies and develops new media opportunities Maintains electronic marketing calendar; drafts promotional guidelines and creative briefs Responds to and screens sponsorship inquiries; presents possibilities to the Sponsorship Committee for review Coordinates, implements, monitors and follows up on company supported community events and sponsorships Monitors and maintains budgets for community events, sponsorships, select promotions and electronic media; reports variances Tracks marketing purchase orders; maintains spreadsheet logs; responds to, resolves or escalates purchasing issues Liaises and communicates effectively with all appropriate operational departments Develops and cultivates strong working relationships with all stakeholders: guests, management, team members, vendors, sponsors, community organizers and regulators Ensures compliance with licensing laws, health and safety and other statutory regulations Perfor ms other duties as assigned or directed Education and Qualifications Post Secondary education in marketing or suitable combination of education and experience an asset Minimum 5 years of experience in marketing; experience with promotions and special event planning required; gaming or hospitality experience preferred; electronic media experience an asset Ability to exceed internal and external customer expectations through timely, effective and service oriented communication Computer literacy in MS Office Ability to successfully obtain a Gaming License Work Environment Considerations Regular office environment, non-traditional work hours may be required in certain circumstances, some travel may be required Great Canadian Gaming Corporation is committed to diversity, equity and inclusion and we welcome all qualified applicants to apply to join our team of unique contributors. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank all applicants for their interest, and will contact those qualified to continue in the recruitment process. Who we are! GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN. Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of 9,500 strive to offer the very best gaming, entertainment, dining, and hospitality experiences. Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences. Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders. What's in it for you?   We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success! We provide you with the tools and technology needed to delight your clients! You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world. Freedom to Innovate: supports new and better ways to be successful. Be your Authentic Self: environment that values diversity as a source of strength. This isn't your typical \'corporate\' job. We work hard and we have fun! The only thing we don’t play games with…..is your career! Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability. Please note that due to the volume of applications, only those under consideration will be contacted for an interview. Thank you for your interest in Great Canadian Entertainment!