Marketing Manager, Canada

Seeking a Canadian Marketing Business Partner to drive growth objectives for Grifols and its Canadian partners through local retail marketing strategies and collaboration with various departments.

Grifols is a global healthcare company that has been improving the health and well-being of people around the world since 1909. We are leaders in plasma-derived medicines and transfusion medicine, developing, producing, and marketing innovative medicines, solutions, and services in over 110 countries and regions.

The Canadian Marketing Business Partner is an integral member of the Grifols Plasma Procurement Marketing team, responsible for delivering growth objectives for both Grifols and its Canadian partners. This involves developing and implementing local retail marketing strategies to meet traffic, collection, and profitability growth projections, collaborating with and influencing peer groups in various departments to contribute to marketing plans that drive growth.

Key Responsibilities:

• Develop a deep understanding of the Canadian plasma market, the partner landscape, and characteristics (demographic & psychographic) of those donating plasma.
• Drive growth marketing efforts across existing and new locations in Canada, in collaboration with Operational partners and US Stakeholders.
• Adapt and implement marketing and advertising strategies to meet traffic, collection, and profitability growth projections.
• Build and maintain a marketing culture within local donor centers through support and education, presentations, and relationship building.
• Develop and execute local market activation programs that align with the Grifols brand architecture to increase brand awareness, increase conversion rates for new donor acquisition, and retain donors in each market.
• Develop third-party marketing partnership strategy and help deliver local partnership marketing programs to drive increased traffic.
• Participate in the planning and support of retail location grand openings and re-openings.
• Collaborate with various departments in the US, including Operations, plasma marketing, and business excellence, to ensure a seamless customer experience.
• Provide feedback to the Plasma Leadership Team on market demands, donor landscape, and customer feedback.

Additional Responsibilities:

• Collaborate with colleagues and cross-functional groups on projects and strategies to reach operational targets.
• Leadership of agency partners, focusing on strategic thinking and execution support.
• Strong creative problem-solving skills, willingness to think and act like an entrepreneur.
• Management, including budget tracking.
• Up to 25% travel required.

Knowledge, Skills, and Abilities:

• Prior experience in both Marketing and PR strategy and execution.
• Strong knowledge of Microsoft Office products, excellent verbal and written communications skills, ability to analyze and prepare data for presentation purposes, organization and planning competency, strategic thinking, problem analysis and problem-solving, interpersonal skills, decisive, adaptive, and the ability to use good judgment.
• Ability to travel within Canada and the US.
• Ability to work with and around people of diverse cultures and education levels, ability to work independently.

Education and Experience:

• Bachelor's degree in Business, Marketing, Advertising, Communications, or related field required.
• At least 5-8 years' experience in public relations and customer acquisition/retention programs in retail, franchise, or healthcare organizations.