Vice President Strategy

  • toronto

Marketers on Demand is searching for a VP of Media Strategy to join our client's growing team! A role where you will oversee their entire digital landscape as an industry thought leader. You are not afraid of challenges and enjoy encouraging your teams to innovate daily!

This is a hybrid working environment (2-3 days/week in office) with a charming downtown Toronto location.

Key Responsibilities:

  • Design the digital strategy across various global and local clients
  • Drive some of their Direct-to-Consumer brands that have successfully launched
  • Responsible for maintaining vendor relationships, internal teams and be a key player in new business strategy and RFPs
  • Nurture and potentially grow key accounts
  • Work collaboratively with the leadership team to grow some of the B2C business

Key Qualifications:

  • Deep expertise in Media Strategy and Planning across Digital and Traditional (Social, programmatic, search, e-commerce, performance marketing, lead gen, SEO, influencer marketing, community management)
  • A strong focus in innovative technologies, emerging trends and platforms, unique media strategies and plans
  • Experience with cross departmental collaboration; work closely with Client/Creative service leads to strategize, plan and present
  • Proficient understanding of tech tools, media platforms, analytics platforms, market research platforms and AI tools
  • Experience in revenue tracking and targets, Media PnL & Forecasting

Does this sound like you or someone you know in your professional network? Then reach out to our President of Chaos, marcie.pollack@marketersondemand.com for more information!