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• Execute and optimize digital advertising campaigns across major social platforms and search engines
• Develop and implement strategies to enhance brand visibility, engagement, and lead generation
• Stay updated on industry trends, algorithm changes, and emerging platforms
• Utilize major analytics tools to track, analyze, and report on campaign performance
• Provide insights and recommendations based on data analysis to enhance campaign effectiveness.
• Bring a future-thinking approach to digital ads, exploring new technologies, platforms, and trends.
• Collaborate with the creative team to develop cutting-edge ad content that resonates with target audiences.
• Optimize campaigns to achieve maximum ROI, ensuring efficient allocation of budget across various channels.
Requirements:
• Bachelor's degree in Marketing, Advertising, or a related field
• Minimum of 3 years of experience in digital advertising
• Proven track record of managing $100k+ annual ad budgets
• Experience as a Digital Ads Specialist with expertise in both social and PPC advertising
• In-depth knowledge of major social platforms (Facebook, Instagram, LinkedIn, Twitter) and search engines (Google, Bing)
• Creative mindset with the ability to think strategically and contribute innovative ideas to campaigns
• Experience in storyboarding for social ads is a plus
• Strong analytical and problem-solving skills
• Excellent communication and collaboration abilities
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