Specialist, Marketing Channel Analytics

Company SummaryCome work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents. Where diversity is welcomed and celebrated.FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.Job SummaryWe are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us! We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.Here's how you'll contribute:Manage the development, execution and distribution of the various marketing/campaign scorecards to assist the Marketing team in ensuring the effectiveness of initiatives and campaigns.Produce timely return on investment and post mortem analyses and reporting on all digital marketing initiatives.Provide direction on go-forward strategies to optimize promotional messages, audience engagement and product mix.Analyze and produce digital campaign/program results, e-blast reports, webinar registrant/on-demand viewing reports, custom publication subscriber reports.Monitor and report on the available inventory of other audience specific digital programs to maximize reach and revenue.Develop and execute methodologies for measuring and predicting the success of digital initiatives using sales, media, research and customer data.Here's what you'll bring:Minimum 2-4 years of experience in a similar position in marketing analytics, digital marketing, or eCommercePrevious work experience with databases and analytics programs such as Adobe Analytics, SQL, Power Query or Google AnalyticsExperience with visualizations tools such as Power BI or Looker StudioIn depth knowledge of Google Analytics, Excel, and various reporting systemsPrevious experience in applying performance data to business planning and strategyExcellent interpersonal skills, with the ability to interface and maintain relationships with internal and external stakeholdersHERE’S WHAT SETS US APART: Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance ProgramGroup retirement savings plan with company matchPaid holidays and generous paid time offHybrid work arrangementsPaid volunteer opportunities and charitable donation matchingEmployee recognition programs that include referral incentivesPotential for performance-based incentives The opportunity to participate in our stock purchase planAnd more!*ABy joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.Thank you for considering FCT. We look forward to meeting you.