Marketing Automation Specialist

We're in search of an adept Marketing Automation Specialist to join our client's marketing team in Montreal. This role is tailor-made for professionals well-versed in first-party data management, email marketing strategies, and customer data platform automation. The chosen candidate will spearhead the planning, implementation, and optimization of the client marketing automation strategies. Advantages The marketing automation specialist will be entitled to numerous benefits such as: -Employer discount after 6 months -Summer schedule -Comprehensive collective insurance -On-site parking for employees -3 weeks of vacation + 1 week between Christmas and New Year's Day -Cell phone reimbursement -Provided working tools: Mac or PC of choice, headset, keyboard/mouse, second screen, etc. Responsibilities -Oversee and enhance Klaviyo’s functionalities and other marketing automation tools to create personalized marketing experiences. -Develop and deploy automated workflows to cultivate leads and foster customer engagement. -Implement automated lead scoring and nurturing models using customer engagement metrics. -Analyze and refine email campaign performance through ongoing monitoring and reporting. -Utilize data query languages to extract insights from marketing databases. -Conduct A/B testing and multivariate experiments to optimize email campaigns. -Segment audiences and customize marketing messages based on thorough customer data analysis. -Assist in technical integrations between Klaviyo and other platforms. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of leadership experience in marketing automation. Extensive knowledge of email marketing, CDP, and first-party data management. Expertise in Klaviyo is essential. Excellent ability to collaborate with various stakeholders and other collegues within the organization. Proven ability to collaborate in team environments and manage multiple projects simultaneously. Fluent in both French and English. Summary Summary If you are interested in this position as a Senior marketing automation specialist located in Montreal, please send us your updated CV to : sami.bouzamita@randstaddigital.com olivier.sincennes@randstaddigital.com christina.lapointe@randstaddigital.com Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community. Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.