Content Marketing Specialist

KEY RESPONSIBILITIESContent Creation [70%]§ Creating both written and graphic content for brochures, flyers, newsletters and more, supporting product launches and campaigns§ Writing engaging and informative blogs or project case studies for any of the companies within Tri-Mach Group§ Capturing photo and video content of projects within our shop for customer approval and/or archiving§ Editing photos and videos as needed to promote modern and clean brand image§ Routinely visiting customer job sites to film and photograph projects, including drone & GoPro footage§ Creation of external marketing images and videos to showcase projects, products, and services§ Creation of internal tutorial/instructional/SOP videos to teach employees how to use various hardware and software§ Creation of internal culture videos to assist in recruitment and on-boarding initiatives§ Creation of graphics as needed by other departmentsSocial Media Management [15%]§ Creation of social media visuals and graphics§ Collaboration with marketing team develop social media content calendar and schedule postsEmail Campaigns [10%]§ Designing mass email communications to send via MailChimpMiscellaneous [5%]§ Support social committee through employee engagement, social initiatives, company intranet, and internal promo store orders§ Always conduct oneself in a professional manner in alignment with Company values, including but not limited to language use, attire, and workmanship§ In accordance with Company policy and relevant employment legislation, overtime and work outside of regular hours, and being on call may be required at the discretion of the Company§ All other duties as requiredRequirements§ A degree or diploma with a focus in graphic design, marketing or similar field§ 1-3 years experience working in a B2B marketing environment with exposure to copywriting, graphic design, and social media management§ Intermediate experience with Adobe software, especially Photoshop, InDesign and Premiere Pro§ Intermediate photography and videography experience, specifically using a DLSR, GoPro, and drone§ Strong MS Office skills – Word, Outlook, Excel, and PowerPoint§ Ability to commute to all organizations and customer facilities§ Able to work effectively and reliably under pressure§ Experience working with third-party marketing tools, including CoSchedule and MailChimp