Westin Nova Scotian Regional - Digital Marketing

Position Summary : Reporting to the Vice President, Digital Strategy & eCommerce, the Digital Marketing Manager is responsible for implementing and monitoring digital marketing efforts across all digital networks. This will be a remote regional position.

Accountabilities : Primary responsibilities include maintaining content, photography and seasonal merchandising updates for the various property websites, local listings and third party listings.

Requirements : Qualification Standards

Education & Experience :

• Degree in Hotel Management/Marketing preferred
• At least 2 years of progressive experience in a hotel or related field
• Previous hotel sales an asset
• Ability to work independently, as well as collaboratively
• Strong attention to detail

Mental Requirements :

• Oral and Written Comprehension and Expression - Must be able to convey & understand information and ideas in English
• Must be able to evaluate and select among alternative courses of action quickly and accurately
• Must be effective in handling problems in the workplace, including anticipating, preventing, identifying, and solving problems as necessary
• Must work well in stressful, high pressure situations
• Must maintain composure and objectivity under pressure
• Must have the ability to assimilate complex information, data, etc. from multiple sources and consider, adjust, or modify to meet the constraints of the particular need
• Must be effective at listening to, understanding, and clarifying the concerns and issues raised by co-workers and guests
• Mathematical Reasoning - Must be able to work with and understand financial information and data, and basic arithmetic functions
• Must be able to prioritize departmental functions in order to meet due dates and deadlines

Essential Duties & Functions

• Approach all encounters with guests, corporate team and employees in a friendly, service oriented manner
• Maintain regular attendance, as required by scheduling which will vary according to the needs of the hotel
• Maintain high standards of personal appearance and grooming, as defined in the hotel handbook, when working
• Comply at all times with New Castle standards and regulations to encourage safe and efficient hotel operations
• Supports the digital marketing strategy set by the VP and Director of Digital, that aligns with business priorities
• Manage digital presence for property websites & third party channels
• Manages content and photo distribution for all digital assets
• Ensure accuracy and clarity of each properties website, including grammar, punctuation, spelling
• Research available merchandising opportunities in the various markets, for both free and paid listings
• Maintain OTA content scores above 95%
• Complete comprehensive quarterly audits of all digital assets
• Responsible for in-bound link development from relevant sites & directories
• Assist with monitoring paid media campaigns
• Prepare accurate reports on digital performance
• Collaboration with SMR leaders to execute promotional strategy
• Supports group lead generation efforts via quarterly Cvent audits
• Prepare daily/weekly schedule and set priorities, while scheduling time effectively
• Monitor the implementation of plans and actions according to an effective time schedule
• Maintain effective communication with all internal/external stakeholders
• Completes other reasonable duties as requested by leadership
• Comply with and enforce all local alcohol related laws and regulations
• Keep immediate supervisors fully informed of all challenges or matters requiring his/her attention
• Maintain open door policy
• Check and respond to electronic communications in a timely fashion