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Mabel’s Labels is the leading provider of personalized kids’ labels to families across North America. Our mission is to delight our customers and community, make their lives easier and keep them connected to what they value the most. For the last 20 years, we’ve been selling durable and waterproof peel-and-stick labels to parents who want to avoid germy mix-ups and lost items at school, camp, and daycare. What began as a small venture by four moms has grown into a thriving and successful e-commerce business.
We have a vibrant, collaborative workplace culture and at Mabel’s Labels we value teamwork and find ways to celebrate the contributions of all employees. We look for individuals that can bring creativity, passion and integrity to our close-knit team. We also like to keep an open mind and have a desire for continuous improvement. While our company has grown over the years, we’ve never lost that start-up spirit!
Located in Hamilton, Ontario, we are looking for a Digital Marketing Specialist to join our marketing team. The Digital Marketing Specialist will be responsible for supporting the Digital Marketing Manager with researching, executing and measuring paid and digital marketing campaigns.
To succeed in this position, you need to be analytical, agile with the ability to stay on top of best practices and news in paid digital marketing, deadline-driven, enjoy tackling challenges and thrive on juggling multiple priorities while navigating a fast-paced environment. If you check these boxes, then we want to talk with you!
KEY RESPONSIBILITIES
Paid Digital Advertising :
- Develop and execute advertising strategies across various search engines and social platforms, such as Google Ads, Bing Ads, Amazon Ads, and Facebook Ads.
- Conduct keyword research and optimize campaigns to improve performance and maximize ROI.
- Monitor and analyze campaign performance, providing regular reporting and recommendations for improvement.
- Stay up-to-date with industry trends, new ad formats, and search algorithm updates to ensure campaigns are always current and competitive.
- Manage budgets and bids to ensure campaigns are efficient and effective.
- Continually test and iterate campaigns to improve performance and reach target KPIs.
E-mail and SMS Marketing Support :
- E-mail results reporting.
REQUIRED EDUCATION, EXPERINECE, SKILLS AND KNOWLEDGE
- At least 2 years of experience in paid search, with a proven track record of driving results and achieving KPIs.
- Experience managing campaigns across Google Ads, Bing Ads, Amazon Ads, and Facebook Ads.
- Excellent written and verbal communication skills, with the ability to present complex data in a clear and concise manner.
- French (oral & written) considered an asset but not required.
- Strong analytical skills and experience working with Google Analytics and other tracking tools.
- Ability to analyze trends and use data to make effective campaign adjustments.
- Detail-oriented with strong project management and time management skills.
- Stays up to date with industry news and best practices.
- Google Ads and Bing Ads certifications are a plus.
Benefits :
- Company pension
- Dental care
- Extended health care
Work Location: In person