Social Media Specialist

About this opportunity

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

As a Social Media Specialist, you’ll play a crucial role in shaping our brand presence across digital channels. Reporting to the Manager of Content and Social Media Marketing, you’ll be responsible for implementing our social media strategy, creating compelling content, and leveraging social platforms effectively to drive business results. As a core member of the Brand team, you will play an important role in defining our brand presence on digital channels and creating meaningful engagement with our key audiences.

We’re looking for someone who is obsessed with internet culture, who loves and interacts with it daily, and has a deep understanding of how people digest and engage with social-first content. The ideal person will be a strong storyteller who can understand and maintain our brand voice and has experience with community management. Someone with a learning mindset who can stay up to date with emerging platforms, changes on existing platforms, industry trends, and best practices is key. We need a go-getter who can run with ideas and quick timelines but is also strong in collaboration and working with cross-functional stakeholders to manage a content calendar from ideation to execution.

Meridian has high-reaching growth aspirations, and a market-leading social media strategy is required to meet our objectives. This role is critical to the success of our business and it’s a great opportunity to join and help craft an evolving brand.

Is this role right for you? In this role, you will : Social Media Strategy Implementation :

• Develop, implement, and lead our social media strategy.
• Conduct competitive research, determine platforms, define messaging, and identify target audiences.
• Collaborate with cross-functional teams to create effective social media campaigns.

Content Creation and Engagement :

• Plan, create, and publish daily content that builds meaningful connections with our key audiences.
• Increase brand awareness and encourage community engagement.
• Moderate posts and respond to comments in a timely manner.
• Optimize company pages on various platforms for visibility.

Monitoring and Optimization :

• Stay updated on social media best practices and technologies.
• Moderate user-generated content.

Data Analysis and Refinement :

• Gather and analyze social data/metrics to measure campaign success.
• Leverage data to improve content and demonstrate social ROI.

Always be learning :

• Stay aware of internet culture, trends, and key influencers.
• Stay on top of emerging trends, best practices, and changes to key platforms.
• Engage in continuous learning about our audiences. Being audience-obsessed is a key part of the role.

Knowledge, Skills, and Abilities

• 3+ years of proven experience with social media management with the ability to leverage social media to garner business results.
• Proficient understanding of key social media platforms: Meta, LinkedIn, YouTube, TikTok.
• Experience with Canva, Hootsuite Sprout Social, and generative AI tools like Copilot and BingChat is ideal.
• Strong understanding of internet culture, trends, memes, and viral content.
• Experience creating and leading a publishing calendar with multiple stakeholders.
• Demonstrated ability in developing social media content from start to finish (high level concepts to publication).
• Strong visual eye for the creation of graphics and selection of images.
• Ability to write engaging social media copy including responding to comments.
• Exceptional attention to detail, project management, and organizational skills.

Office Location: 3330 Bloor Street West, Toronto OR 75 Corporate Park Drive, St. Catharines.

• Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us._

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
• Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues
• This isn't your typical "corporate" job. We work hard and we have fun!

Who we are :

• Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Busines